| Original language | English |
|---|---|
| Title of host publication | The Routledge Handbook of Strategic Communication |
| Publisher | Taylor and Francis |
| Pages | 201-213 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781136207129 |
| ISBN (Print) | 9780367367732 |
| DOIs | |
| State | Published - Nov 20 2014 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Arts and Humanities
- General Social Sciences