@article{b41fce659dd54e09b29bd87713163ee3,
title = "Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions",
keywords = "Brand interactions, Customer experience, Digital marketing, Email marketing, Social media",
author = "Mitchell Hamilton and Kaltcheva, {Velitchka D.} and Rohm, {Andrew J.}",
note = "Publisher Copyright: {\textcopyright} 2016, {\textcopyright} Emerald Group Publishing Limited.",
year = "2016",
month = mar,
day = "21",
doi = "10.1108/JCM-04-2015-1398",
language = "English",
volume = "33",
pages = "135--144",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "2",
}