Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions

Elyria Kemp, Steven W. Kopp, My (Myla) Bui

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)340-352
Number of pages13
JournalInternational Journal of Pharmaceutical and Healthcare Marketing
Volume17
Issue number3
DOIs
StatePublished - Jul 25 2023

ASJC Scopus Subject Areas

  • Health Policy
  • Marketing

Keywords

  • Emotions
  • Engagement
  • Health care
  • Sonic branding
  • Trust

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