Healthy brands: Establishing brand credibility, commitment and connection among consumers

Elyria Kemp; Mỹ Bui

doi:10.1108/07363761111165949

Healthy brands: Establishing brand credibility, commitment and connection among consumers

Elyria Kemp
, Mỹ Bui

Marketing and Business Law

Texas State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	429-437
Number of pages	9
Journal	Journal of Consumer Marketing
Volume	28
Issue number	6
DOIs	https://doi.org/10.1108/07363761111165949
State	Published - Sep 2011

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Brands
Commitment
Connection
Credibility
Healthy
Personal health

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10.1108/07363761111165949

Cite this

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title = "Healthy brands: Establishing brand credibility, commitment and connection among consumers",

keywords = "Brands, Commitment, Connection, Credibility, Healthy, Personal health",

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journal = "Journal of Consumer Marketing",

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KW - Commitment

KW - Connection

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Healthy brands: Establishing brand credibility, commitment and connection among consumers

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this