@article{c405a17fdaed4095bb4b9b61d8c12571,
title = "How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences",
keywords = "Segmenting, Socially responsible marketing",
author = "Anthony Patino and Kaltcheva, \{Velitchka D.\} and Dennis Pitta and Ven Sriram and Winsor, \{Robert D.\}",
year = "2014",
month = jan,
day = "7",
doi = "10.1108/JCM-10-2013-0733",
language = "English",
volume = "31",
pages = "2--12",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "1",
}