| Original language | English |
|---|---|
| Pages (from-to) | 94-105 |
| Number of pages | 12 |
| Journal | Journal of Advertising Research |
| Volume | 48 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2008 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Communication
- Marketing
How marketing contributes to the bottom line
David W. Stewart
Research output: Contribution to journal › Article › peer-review