How relevancy, use, and impact can inform decision making: The uses of quantitative research

David Stewart; Mike Hess; Jeff Nelder

doi:10.2501/JAR-51-1-195-206

How relevancy, use, and impact can inform decision making: The uses of quantitative research

David Stewart
, Mike Hess
, Jeff Nelder

University of California, Riverside

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	195-206
Number of pages	12
Journal	Journal of Advertising Research
Volume	51
Issue number	SUPPL. 1
DOIs	https://doi.org/10.2501/JAR-51-1-195-206
State	Published - 2011
Externally published	Yes

ASJC Scopus Subject Areas

Communication
Marketing

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10.2501/JAR-51-1-195-206

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title = "How relevancy, use, and impact can inform decision making: The uses of quantitative research",

author = "David Stewart and Mike Hess and Jeff Nelder",

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issn = "0021-8499",

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T2 - The uses of quantitative research

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AU - Hess, Mike

AU - Nelder, Jeff

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JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - SUPPL. 1

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How relevancy, use, and impact can inform decision making: The uses of quantitative research

ASJC Scopus Subject Areas

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