How to market to generation M(obile)

Fareena Sultan, Andrew J. Rohm

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)35-41
Number of pages7
JournalMIT Sloan Management Review
Volume49
Issue number4
StatePublished - Jun 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • General Decision Sciences
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

Cite this