How to Market to Generation M(obile)

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

TY - JOUR

T1 - How to Market to Generation M(obile)

AU - Sultan, Fareena

AU - Rohm, Andrew J.

PY - 2008/6

Y1 - 2008/6

UR - https://www.scopus.com/pages/publications/67651228600

UR - https://www.scopus.com/pages/publications/67651228600#tab=citedBy

UR - https://digitalcommons.lmu.edu/mbl_fac/29/

M3 - Article

AN - SCOPUS:67651228600

SN - 1532-9194

VL - 49

SP - 35

EP - 41

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 4

ER -