| Original language | English |
|---|---|
| Pages (from-to) | 141-159 |
| Number of pages | 19 |
| Journal | Journal of Marketing Theory and Practice |
| Volume | 25 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 3 2017 |
ASJC Scopus Subject Areas
- Marketing
I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching
- Omar P. Woodham
- , Mitchell L. Hamilton
- , Roland L. Leak
Research output: Contribution to journal › Article › peer-review