@article{c1413ae7333e4d41a662b06d0da42f3d,
title = "I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching",
author = "Woodham, \{Omar P.\} and Hamilton, \{Mitchell L.\} and Leak, \{Roland L.\}",
note = "Publisher Copyright: Copyright {\textcopyright} Taylor \& Francis Group, LLC.",
year = "2017",
month = apr,
day = "3",
doi = "10.1080/10696679.2016.1270771",
language = "English",
volume = "25",
pages = "141--159",
journal = "Journal of Marketing Theory and Practice",
issn = "1069-6679",
publisher = "Taylor and Francis Group",
number = "2",
}