Identifying key customers for novel industrial products

Richard N. Cardozo; David K. Smith; Madhubalan Viswanathan

doi:10.1016/0737-6782(88)90002-1

Identifying key customers for novel industrial products

Richard N. Cardozo, David K. Smith, Madhubalan Viswanathan

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	102-113
Number of pages	12
Journal	Journal of Product Innovation Management
Volume	5
Issue number	2
DOIs	https://doi.org/10.1016/0737-6782(88)90002-1
State	Published - Jun 1988

ASJC Scopus Subject Areas

Strategy and Management
Management of Technology and Innovation

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title = "Identifying key customers for novel industrial products",

author = "Cardozo, {Richard N.} and Smith, {David K.} and Madhubalan Viswanathan",

year = "1988",

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language = "English",

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journal = "Journal of Product Innovation Management",

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AU - Cardozo, Richard N.

AU - Smith, David K.

AU - Viswanathan, Madhubalan

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VL - 5

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EP - 113

JO - Journal of Product Innovation Management

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IS - 2

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Identifying key customers for novel industrial products

ASJC Scopus Subject Areas

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