Original language | English |
---|---|
Pages (from-to) | 107-122 |
Number of pages | 16 |
Journal | Journal of Advertising |
Volume | 38 |
Issue number | 4 |
DOIs | |
State | Published - Dec 1 2009 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing