Impact of promotions on shopper price comparisons

Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino, Stewart Shapiro

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)809-815
Number of pages7
JournalJournal of Business Research
Volume66
Issue number7
DOIs
StatePublished - Jul 2013

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Consumers
  • EDLP
  • Hi-Lo pricing
  • Price comparisons
  • Promotions

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