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Impact of retail environment extraordinariness on customer self-concept

  • Loyola Marymount University
  • ECSC Chair Professor at HEC Montréal and Affiliate Professor at RMS

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)551-557
Number of pages7
JournalJournal of Business Research
Volume64
Issue number6
DOIs
StatePublished - Jun 2011

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Accessibility
  • Retail environment
  • Self-concept

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