@article{245f5c7160684c1cab0344c92134e2d1,
title = "Impact through being bottom-up in multi-fold realms: lessons from journeying to subsistence marketplaces and marketplace literacy",
keywords = "Bottom-up approach, Low income, Low literacy, Marketplace literacy, Subsistence marketplaces",
author = "Madhubalan Viswanathan and Ashley Goreczny and Arun Sreekumar and Cai, \{Xiuying Sophy\}",
note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",
year = "2025",
doi = "10.1108/EJM-11-2023-0812",
language = "English",
volume = "59",
pages = "2155–2169",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "9",
}