@article{175fe205d86f48819202ac09de9af630,
title = "Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model",
author = "Srinivas Venugopal and Madhubalan Viswanathan",
note = "Publisher Copyright: {\textcopyright} 2019 Product Development & Management Association",
year = "2019",
month = nov,
day = "1",
doi = "10.1111/jpim.12508",
language = "English",
volume = "36",
pages = "800--823",
journal = "Journal of Product Innovation Management",
issn = "0737-6782",
publisher = "Wiley",
number = "6",
}