Integrated channel management: Merging the communication and distribution functions of the firm

DW Stewart; GL Frazier; I Martin

Integrated channel management: Merging the communication and distribution functions of the firm

DW Stewart
, GL Frazier
, I Martin

University of Southern California

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Integrated Communication: Synergy Of Persuasive Voices
Editors	E Thorson, J Moore
Pages	185-215
Number of pages	31
State	Published - 1996
Externally published	Yes

Cite this

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title = "Integrated channel management: Merging the communication and distribution functions of the firm",

author = "DW Stewart and GL Frazier and I Martin",

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language = "English",

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editor = "E Thorson and J Moore",

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AU - Frazier, GL

AU - Martin, I

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M3 - Conference contribution

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BT - Integrated Communication: Synergy Of Persuasive Voices

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Integrated channel management: Merging the communication and distribution functions of the firm

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