Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching

Lynda Maddox, Anthony Patino, Velitchka D. Kaltcheva, Dennis A. Pitta

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)23
Number of pages1
JournalJournal of Advertising Education
Volume22
Issue number1
DOIs
StatePublished - May 1 2018

ASJC Scopus Subject Areas

  • Education
  • Communication
  • Marketing

Keywords

  • Active learning
  • applied learning
  • practice-based learning
  • technology

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