Intermediate Marketing Outcome Measures and Metrics

David W. Stewart

doi:10.1007/978-3-030-15565-0_5

Intermediate Marketing Outcome Measures and Metrics

David W. Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Financial Dimensions Of Marketing Decisions
Pages	73-93
Number of pages	21
DOIs	https://doi.org/10.1007/978-3-030-15565-0_5
State	Published - May 4 2019

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10.1007/978-3-030-15565-0_5

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TY - CHAP

T1 - Intermediate Marketing Outcome Measures and Metrics

AU - Stewart, David W.

PY - 2019/5/4

Y1 - 2019/5/4

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=lmupure2024&SrcAuth=WosAPI&KeyUT=WOS:000490275700005&DestLinkType=FullRecord&DestApp=WOS_CPL

U2 - 10.1007/978-3-030-15565-0_5

DO - 10.1007/978-3-030-15565-0_5

M3 - Chapter

SP - 73

EP - 93

BT - Financial Dimensions Of Marketing Decisions

ER -

Intermediate Marketing Outcome Measures and Metrics

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