Intermediate Marketing Outcome Measures and Metrics

TY - CHAP

T1 - Intermediate Marketing Outcome Measures and Metrics

AU - Stewart, David W.

PY - 2019/5/4

Y1 - 2019/5/4

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=lmupure2024&SrcAuth=WosAPI&KeyUT=WOS:000490275700005&DestLinkType=FullRecord&DestApp=WOS_CPL

UR - https://lmu.primo.exlibrisgroup.com/permalink/01LMU_INST/mq4q04/alma991023167640108066

U2 - 10.1007/978-3-030-15565-0_5

DO - 10.1007/978-3-030-15565-0_5

M3 - Chapter

SP - 73

EP - 93

BT - Financial Dimensions Of Marketing Decisions

ER -