Interplay of consumer animosity and product country image in consumers’ purchase decisions

Sijun Wang, Zhen Tang, David W. Stewart, Yongsun Paik

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)505-513
Number of pages9
JournalJournal of International Business Studies
Volume54
Issue number3
DOIs
StatePublished - Apr 30 2022

ASJC Scopus Subject Areas

  • Business and International Management
  • General Business,Management and Accounting
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Keywords

  • consumer animosity
  • country of origin
  • international marketing
  • product country image
  • purchase intentions

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