Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

Esther Uduehi; Julian K. Saint Clair; Rowena Crabbe

doi:10.1177/00222429241258493

Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

Esther Uduehi, Julian K. Saint Clair, Rowena Crabbe

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing
DOIs	https://doi.org/10.1177/00222429241258493
State	Accepted/In press - 2024

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

class
diversity
gender
identity
inclusion
intersectionality
power
race

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10.1177/00222429241258493License: CC BY-NC

Cite this

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title = "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers",

keywords = "class, diversity, gender, identity, inclusion, intersectionality, power, race",

author = "Esther Uduehi and {Saint Clair}, {Julian K.} and Rowena Crabbe",

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journal = "Journal of Marketing",

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KW - inclusion

KW - intersectionality

KW - power

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Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers

ASJC Scopus Subject Areas

Keywords

Access to Document

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