Introduction

David W. Stewart

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Handbook of Persuasion and Social Marketing
Subtitle of host publicationVolume 1: Historical and Social Foundations: Volume 2: Conceptual, Theoretical, and Strategic Dimensions: Volume 3: Applications and Uses
PublisherBloomsbury Publishing Plc.
PagesV3-1-V3-8
Volume3
ISBN (Electronic)9781440804052
ISBN (Print)9781440804045
StatePublished - Jan 1 2014
Externally publishedYes

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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