Introduction

David W. Stewart

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Handbook of Persuasion and Social Marketing
Subtitle of host publication	Volume 1: Historical and Social Foundations: Volume 2: Conceptual, Theoretical, and Strategic Dimensions: Volume 3: Applications and Uses
Publisher	Bloomsbury Publishing Plc.
Pages	V1-1-V1-12
Volume	1
ISBN (Electronic)	9781440804052
ISBN (Print)	9781440804045
State	Published - Jan 1 2014
Externally published	Yes

ASJC Scopus Subject Areas

@inbook{69549b135de34a7895a8f356a1496a54,

title = "Introduction",

author = "Stewart, {David W.}",

year = "2014",

month = jan,

day = "1",

language = "English",

isbn = "9781440804045",

volume = "1",

pages = "V1--1--V1--12",

booktitle = "The Handbook of Persuasion and Social Marketing",

publisher = "Bloomsbury Publishing Plc.",

}

TY - CHAP

T1 - Introduction

AU - Stewart, David W.

PY - 2014/1/1

Y1 - 2014/1/1

UR - http://www.scopus.com/inward/record.url?scp=85215251785&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85215251785&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85215251785

SN - 9781440804045

VL - 1

SP - V1-1-V1-12

BT - The Handbook of Persuasion and Social Marketing

PB - Bloomsbury Publishing Plc.

ER -