Introduction

Translated title of the contribution: The Handbook of Persuasion and Social Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Translated title of the contribution	The Handbook of Persuasion and Social Marketing
Original language	English
Title of host publication	The Handbook of Persuasion and Social Marketing
Subtitle of host publication	Volume 1: Historical and Social Foundations: Volume 2: Conceptual, Theoretical, and Strategic Dimensions: Volume 3: Applications and Uses
Publisher	Bloomsbury Publishing Plc.
Pages	V2-1-V2-10
Volume	2
ISBN (Electronic)	9781440804052
ISBN (Print)	9781440804045
State	Published - 2014

ASJC Scopus Subject Areas

TY - CHAP

T1 - Introduction

AU - Stewart, David W.

PY - 2014

Y1 - 2014

UR - https://www.scopus.com/pages/publications/85215245337

UR - https://www.scopus.com/pages/publications/85215245337#tab=citedBy

UR - https://lmu.primo.exlibrisgroup.com/permalink/01LMU_INST/1330k3m/alma991023051845708066

M3 - Chapter

AN - SCOPUS:85215245337

SN - 9781440804045

VL - 2

SP - V2-1-V2-10

BT - The Handbook of Persuasion and Social Marketing

PB - Bloomsbury Publishing Plc.

ER -