Introduction to a special section on subsistence marketplaces: Moving bottom-up from marketplace insights to managerial implications

Srinivas Sridharan, Madhu Viswanathan, Raymond Benton, Cliff Shultz

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)435-438
Number of pages4
JournalJournal of Marketing Management
Volume30
Issue number5-6
DOIs
StatePublished - May 2014
Externally publishedYes

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

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