@article{dded6572769345edb12b63f99b2b1e63,
title = "Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact",
keywords = "bottom-up, low literacy, macromarketing, marketplace literacy, marketplaces, subsistence, sustainability",
author = "Madhu Viswanathan and Shultz, {Clifford J.} and Srinivas Sridharan",
year = "2014",
doi = "10.1177/0276146714522266",
language = "English",
volume = "34",
pages = "119--121",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications",
number = "2",
}