@article{5798ce2a5ce348448d57210569efa7f1,
title = "Is Gen Z willing to pay for sustainability? An advanced market segmentation analysis",
keywords = "Gen Z, Latent class analysis, Market segmentation, Societal issues, Sustainability, United Nations Sustainable Development Goals",
author = "Andrew Rohm and Aidin Namin and Matt Stefl",
note = "Publisher Copyright: {\textcopyright} 2025 Andrew Rohm, Aidin Namin and Matt Stefl",
year = "2026",
doi = "10.1108/JCM-08-2024-7090",
language = "English",
pages = "1--15",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
}