Is it Expensive? The Dual Effect of Construal Level on Price Judgments

Julian K. Saint Clair; Mitchell L. Hamilton; Omar P. Woodham; Aidin T. Namin; Delancy H.S. Bennett

doi:10.1080/10696679.2019.1615843

Is it Expensive? The Dual Effect of Construal Level on Price Judgments

Julian K. Saint Clair, Mitchell L. Hamilton, Omar P. Woodham, Aidin T. Namin, Delancy H.S. Bennett

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	298-311
Number of pages	14
Journal	Journal of Marketing Theory and Practice
Volume	27
Issue number	3
DOIs	https://doi.org/10.1080/10696679.2019.1615843
State	Published - Jul 3 2019

ASJC Scopus Subject Areas

Marketing

Access to Document

10.1080/10696679.2019.1615843

Cite this

@article{65c36bb8ce1e4158a47aaa2bd1db27bb,

title = "Is it Expensive? The Dual Effect of Construal Level on Price Judgments",

author = "{Saint Clair}, {Julian K.} and Hamilton, {Mitchell L.} and Woodham, {Omar P.} and Namin, {Aidin T.} and Bennett, {Delancy H.S.}",

note = "Publisher Copyright: {\textcopyright}, Copyright {\textcopyright} Taylor & Francis Group, LLC.",

year = "2019",

month = jul,

day = "3",

doi = "10.1080/10696679.2019.1615843",

language = "English",

volume = "27",

pages = "298--311",

journal = "Journal of Marketing Theory and Practice",

issn = "1069-6679",

publisher = "Taylor and Francis Group",

number = "3",

}

TY - JOUR

T1 - Is it Expensive? The Dual Effect of Construal Level on Price Judgments

AU - Saint Clair, Julian K.

AU - Hamilton, Mitchell L.

AU - Woodham, Omar P.

AU - Namin, Aidin T.

AU - Bennett, Delancy H.S.

PY - 2019/7/3

Y1 - 2019/7/3

UR - http://www.scopus.com/inward/record.url?scp=85069457643&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85069457643&partnerID=8YFLogxK

U2 - 10.1080/10696679.2019.1615843

DO - 10.1080/10696679.2019.1615843

M3 - Article

AN - SCOPUS:85069457643

SN - 1069-6679

VL - 27

SP - 298

EP - 311

JO - Journal of Marketing Theory and Practice

JF - Journal of Marketing Theory and Practice

IS - 3

ER -

Is it Expensive? The Dual Effect of Construal Level on Price Judgments

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this