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Is it Expensive? The Dual Effect of Construal Level on Price Judgments

  • North Carolina Agricultural and Technical State University
  • Clemson University

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)298-311
Number of pages14
JournalJournal of Marketing Theory and Practice
Volume27
Issue number3
DOIs
StatePublished - Jul 3 2019

ASJC Scopus Subject Areas

  • Marketing

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