| Original language | English |
|---|---|
| Pages (from-to) | 298-311 |
| Number of pages | 14 |
| Journal | Journal of Marketing Theory and Practice |
| Volume | 27 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 3 2019 |
ASJC Scopus Subject Areas
- Marketing
Is it Expensive? The Dual Effect of Construal Level on Price Judgments
- Julian K. Saint Clair
- , Mitchell L. Hamilton
- , Omar P. Woodham
- , Aidin T. Namin
- , Delancy H.S. Bennett
Research output: Contribution to journal › Article › peer-review