Is self-knowledge the ultimate prize? A quantitative analysis of participation choice in online ideation crowdsourcing contests

Rambod Dargahi, Aidin Namin, Seth C. Ketron, Julian K. Saint Clair

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number102644
JournalJournal of Retailing and Consumer Services
Volume62
DOIs
StatePublished - Sep 2021

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Choice modeling
  • Contests
  • Crowdsourcing
  • Idea generation
  • Online idea contest
  • Participation
  • Self-efficacy

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