Is the Internet Killing your Creative Potential?: Lessons from the Art of Paper Airplane Making

Matt Stefl; Andrew Rohm PhD

Is the Internet Killing your Creative Potential? Lessons from the Art of Paper Airplane Making

Marketing and Business Law

Research output: Contribution to journal › Article

Abstract

The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation of paper airplanes to gauge whether Google search behavior (serving as a proxy for our direct access to information) encourages or inhibits creativity. Our primary research question examines whether outcomes of design thinking taking place without instant access to information via the Internet would be more or less creative?

Original language	English
Journal	Marketing & Business Law Faculty Works
State	Published - Jan 1 2017

Access to Document

http://digitalcommons.lmu.edu/mbl_fac/6

Cite this

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