Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

Martin Key; Terry Clark; Sophia Feng; O. C. Ferrell; Linda Price; David Stewart; Daniel Rajaratnam

doi:10.1007/978-3-319-45596-9_111

Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

Martin Key, Terry Clark, Sophia Feng, O. C. Ferrell, Linda Price, David Stewart, Daniel Rajaratnam

University of Bayreuth

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	591-594
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-45596-9_111
State	Published - 2017
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Business Ethic
Customer Relationship Management
Firm Performance
International Business Study
Service Leadership

Access to Document

10.1007/978-3-319-45596-9_111

Cite this

Key, M., Clark, T., Feng, S., Ferrell, O. C., Price, L., Stewart, D., & Rajaratnam, D. (2017). Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 591-594). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-45596-9_111

Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! / Key, Martin; Clark, Terry; Feng, Sophia et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 591-594 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Key, M, Clark, T, Feng, S, Ferrell, OC, Price, L, Stewart, D & Rajaratnam, D 2017, Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 591-594. https://doi.org/10.1007/978-3-319-45596-9_111

Key M, Clark T, Feng S, Ferrell OC, Price L, Stewart D et al. Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2017. p. 591-594. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_111

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Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this