Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

Martin Key; Terry Clark; Sophia Feng; O. C. Ferrell; Linda Price; David Stewart; Daniel Rajaratnam

doi:10.1007/978-3-319-45596-9_111

Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

Martin Key
, Terry Clark
, Sophia Feng
, O. C. Ferrell
, Linda Price
, David Stewart
, Daniel Rajaratnam

University of Bayreuth

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	591-594
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-45596-9_111
State	Published - Jan 7 2017
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Business Ethic
Customer Relationship Management
Firm Performance
International Business Study
Service Leadership

Access to Document

10.1007/978-3-319-45596-9_111

Cite this

Key, M., Clark, T., Feng, S., Ferrell, O. C., Price, L., Stewart, D., & Rajaratnam, D. (2017). Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 591-594). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-45596-9_111

Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! / Key, Martin; Clark, Terry; Feng, Sophia et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 591-594 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Key, M, Clark, T, Feng, S, Ferrell, OC, Price, L, Stewart, D & Rajaratnam, D 2017, Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 591-594. https://doi.org/10.1007/978-3-319-45596-9_111

Key M, Clark T, Feng S, Ferrell OC, Price L, Stewart D et al. Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know! In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2017. p. 591-594. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_111

@inbook{1f23db02ffcd4abba61f244a69bd2f75,

title = "Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!",

keywords = "Business Ethic, Customer Relationship Management, Firm Performance, International Business Study, Service Leadership",

author = "Martin Key and Terry Clark and Sophia Feng and Ferrell, \{O. C.\} and Linda Price and David Stewart and Daniel Rajaratnam",

note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",

year = "2017",

month = jan,

day = "7",

doi = "10.1007/978-3-319-45596-9\_111",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "591--594",

booktitle = "Developments in Marketing Science",

}

TY - CHAP

T1 - Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

AU - Key, Martin

AU - Clark, Terry

AU - Feng, Sophia

AU - Ferrell, O. C.

AU - Price, Linda

AU - Stewart, David

AU - Rajaratnam, Daniel

PY - 2017/1/7

Y1 - 2017/1/7

KW - Business Ethic

KW - Customer Relationship Management

KW - Firm Performance

KW - International Business Study

KW - Service Leadership

UR - https://www.scopus.com/pages/publications/85125191799

UR - https://www.scopus.com/pages/publications/85125191799#tab=citedBy

U2 - 10.1007/978-3-319-45596-9_111

DO - 10.1007/978-3-319-45596-9_111

M3 - Chapter

AN - SCOPUS:85125191799

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 591

EP - 594

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this