Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale

  • Delancy H.S. Bennett
  • , Geraldo Matos
  • , Nwamaka A. Anaza
  • , Cecilia Ruvalcaba
  • , Mitchell Hamilton

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)261-272
Number of pages12
JournalJournal of Consumer Marketing
Volume40
Issue number3
DOIs
StatePublished - Mar 24 2023

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Consumer fantasy
  • Narrative consumption
  • Scale development

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