JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Clifford Shultz, Janet Hoek, Leonard Lee, Wai Yan Leong, Raji Srinivasan, Madhu Viswanathan, Klaus Wertenbroch

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number07439156211049216
Pages (from-to)34-50
Number of pages17
JournalJournal of Public Policy and Marketing
Volume41
Issue number1
DOIs
StatePublished - Jan 2022

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • constructive engagement
  • diversity and equity
  • health and well-being
  • marketing automation
  • subsistence
  • sustainability
  • transportation

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