| Original language | English |
|---|---|
| Journal | European Journal of Marketing |
| DOIs | |
| State | Accepted/In press - 2025 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Keywords
- Brand attachment
- Emotions
- Engagement
- Sonic branding
- Sonic logos
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers
- Elyria Kemp
- , My (Myla) Bui
- , Steven W. Kopp
- , Xingyi Zhang
Research output: Contribution to journal › Article › peer-review