@article{995320c4eb5d4e148542626fb31458c5,
title = "Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers",
keywords = "Brand attachment, Emotions, Engagement, Sonic branding, Sonic logos",
author = "Elyria Kemp and Bui, \{My (Myla)\} and Kopp, \{Steven W.\} and Xingyi Zhang",
note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",
year = "2025",
doi = "10.1108/EJM-05-2024-0369",
language = "English",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
}