Just what the doctor ordered. The role of information sensitivity and trust in reducing medical information privacy concern

Andrew J. Rohm, George R. Milne

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1000-1011
Number of pages12
JournalJournal of Business Research
Volume57
Issue number9
DOIs
StatePublished - Sep 2004
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Healthcare
  • Information
  • Privacy
  • Trust

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