| Original language | English |
|---|---|
| Journal | International Journal of Advertising |
| Volume | 30 |
| Issue number | 5 |
| State | Published - 2011 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Communication
- Marketing
Learning to improve: Advertising research that guides practice
David W. Stewart
Research output: Contribution to journal › Letter › peer-review