| Original language | English |
|---|---|
| Title of host publication | Accountable Marketing |
| Subtitle of host publication | Linking Marketing Actions to Financial Performance |
| Publisher | Taylor and Francis Inc. |
| Pages | 18-41 |
| Number of pages | 24 |
| ISBN (Electronic) | 9781317274827 |
| ISBN (Print) | 9780765647061 |
| DOIs | |
| State | Published - 2016 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting