Linking Marketing Outcomes to Financial Performance

David W. Stewart

doi:10.1007/978-3-030-15565-0_6

Linking Marketing Outcomes to Financial Performance

David W. Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Financial Dimensions Of Marketing Decisions
Pages	95-115
Number of pages	21
DOIs	https://doi.org/10.1007/978-3-030-15565-0_6
State	Published - May 4 2019

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TY - CHAP

T1 - Linking Marketing Outcomes to Financial Performance

AU - Stewart, David W.

PY - 2019/5/4

Y1 - 2019/5/4

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=lmupure2024&SrcAuth=WosAPI&KeyUT=WOS:000490275700006&DestLinkType=FullRecord&DestApp=WOS_CPL

U2 - 10.1007/978-3-030-15565-0_6

DO - 10.1007/978-3-030-15565-0_6

M3 - Chapter

SP - 95

EP - 115

BT - Financial Dimensions Of Marketing Decisions

ER -

Linking Marketing Outcomes to Financial Performance

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