Making more in crowdsourcing contests: a choice model of idea generation and feedback type

Rambod Dargahi, Aidin Namin

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)607-630
Number of pages24
JournalJournal of Marketing Communications
Volume27
Issue number6
DOIs
StatePublished - 2020

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Crowdsourcing
  • idea Generation Contest
  • innovation Competition
  • performance Feedback
  • ranked Feedback
  • rated Feedback

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