Managing Corporate Image and Corporate Reputation

Edmund R. Gray; John M.T. Balmer

doi:10.1016/S0024-6301(98)00074-0

Managing Corporate Image and Corporate Reputation

Strathclyde Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	695-702
Number of pages	8
Journal	Long Range Planning
Volume	31
Issue number	5
DOIs	https://doi.org/10.1016/S0024-6301(98)00074-0
State	Published - Oct 12 1998

ASJC Scopus Subject Areas

Geography, Planning and Development
Finance
Strategy and Management

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10.1016/S0024-6301(98)00074-0

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author = "Gray, {Edmund R.} and Balmer, {John M.T.}",

year = "1998",

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Managing Corporate Image and Corporate Reputation

ASJC Scopus Subject Areas

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