Manipulating dissonance to improve mail survey response

David H. Furse, David W. Stewart

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)79-94
Number of pages16
JournalPsychology and Marketing
Volume1
Issue number2
DOIs
StatePublished - 1984
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

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