Skip to main navigation Skip to search Skip to main content

Manipulating dissonance to improve mail survey response

  • David H. Furse
  • , David W. Stewart
  • Nashville Consulting Group
  • Owen Graduate School of Management

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)79-94
Number of pages16
JournalPsychology and Marketing
Volume1
Issue number2
DOIs
StatePublished - 1984
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

Cite this