Marketing accountability: Linking marketing actions to financial results

David W. Stewart

doi:10.1016/j.jbusres.2008.02.005

Marketing accountability: Linking marketing actions to financial results

David W. Stewart

University of California, Riverside

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	636-643
Number of pages	8
Journal	Journal of Business Research
Volume	62
Issue number	6
DOIs	https://doi.org/10.1016/j.jbusres.2008.02.005
State	Published - Jun 2009
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Accountability
Cash flow
Firm
Marketing
Marketing effectiveness
Return on marketing investment

Access to Document

10.1016/j.jbusres.2008.02.005

Cite this

@article{96669941d4914546bc4fcd6184046927,

title = "Marketing accountability: Linking marketing actions to financial results",

keywords = "Accountability, Cash flow, Firm, Marketing, Marketing effectiveness, Return on marketing investment",

author = "Stewart, {David W.}",

year = "2009",

month = jun,

doi = "10.1016/j.jbusres.2008.02.005",

language = "English",

volume = "62",

pages = "636--643",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "6",

}

TY - JOUR

T1 - Marketing accountability

T2 - Linking marketing actions to financial results

AU - Stewart, David W.

PY - 2009/6

Y1 - 2009/6

KW - Accountability

KW - Cash flow

KW - Firm

KW - Marketing

KW - Marketing effectiveness

KW - Return on marketing investment

UR - http://www.scopus.com/inward/record.url?scp=63749111311&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=63749111311&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2008.02.005

DO - 10.1016/j.jbusres.2008.02.005

M3 - Article

AN - SCOPUS:63749111311

SN - 0148-2963

VL - 62

SP - 636

EP - 643

JO - Journal of Business Research

JF - Journal of Business Research

IS - 6

ER -

Marketing accountability: Linking marketing actions to financial results

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this