Marketing in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Alleviating Poverty Through Business Strategy
Publisher	Palgrave MacMillan
Pages	209-231
Number of pages	23
ISBN (Electronic)	9780230612068
ISBN (Print)	9781403984500
DOIs	https://doi.org/10.1057/9780230612068
State	Published - Jan 1 2008
Externally published	Yes

ASJC Scopus Subject Areas

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