@article{3c6902848ab74ea5aaaf439a382c619b,
title = "Marketing in subsistence marketplaces: Consumption and entrepreneurship in a South Indian context",
keywords = "Consumer marketing, Disadvantaged groups, Literacy, Marketing strategy, Poverty",
author = "Srinivas Sridharan and Madhu Viswanathan",
year = "2008",
doi = "10.1108/07363760810915671",
language = "English",
volume = "25",
pages = "455--462",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "7",
}