@article{f1498405d4404863b2df20d5df3cad19,
title = "Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy",
keywords = "Bottom of the pyramid, Informal economy, Marketing exchange, Public policy, Social capital, Subsistence marketplaces",
author = "Madhubalan Viswanathan and Srinivas Sridharan and Robin Ritchie and Srinivas Venugopal and Kiju Jung",
year = "2012",
doi = "10.1509/jppm.11.049",
language = "English",
volume = "31",
pages = "159--177",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "Sage Publications",
number = "2",
}