Marketing organization and accountability

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Accountable Marketing
Subtitle of host publication	Linking Marketing Actions to Financial Performance
Publisher	Taylor and Francis Inc.
Pages	243-260
Number of pages	18
ISBN (Electronic)	9781317274827
ISBN (Print)	9780765647061
DOIs	https://doi.org/10.4324/9781315639703
State	Published - 2016

ASJC Scopus Subject Areas

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title = "Marketing organization and accountability",

author = "Stewart, \{David W.\} and Winsor, \{Robert D.\}",

year = "2016",

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isbn = "9780765647061",

pages = "243--260",

booktitle = "Accountable Marketing",

publisher = "Taylor and Francis Inc.",

}

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AU - Winsor, Robert D.

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PB - Taylor and Francis Inc.

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